Look to the future. The future is now.
Partnered with our colleagues from University of California Santa Barbara’s Department of Psychological & Brain Sciences, we’ll explain the science, discuss the implications for marketers and techniques for measurement, then dig into the pragmatic applications of brain science in our field.
Join the conversation as we evaluate alternative approaches in the quest for high impact, scalable methods to help us understand the whys of different consumer behaviors.
Don’t miss out as we take you into the lab to probe the future of virtual reality, avatars, and simulated shopping. Dive into the subliminal priming exercise to get at the deepest levels of the non-conscious.